Introduction
Communication has never been as simple and easy as it is today. Unlike the earlier generation of people who had to depend upon pen and paper to communicate with others, the modern day folks can get their message across in an instant, thanks to the SMS revolution. Today, you can communicate with anyone across the globe and get your message across in a jiffy. This means you can send a text message to your friends, relatives, colleagues, etc and put your viewpoint across. But, did you know that sending SMS messages can also help businesses? Well, it is true. Small and big companies alike are waking up to the reality of how SMS marketing can help their business. Let us understand how messaging can add value to your business.
Cost Effective Market Strategy
It is a huge challenge for many businesses operating in a highly global and competitive environment to remain relevant and profitable. Hence, they work on various strategies to reach out to their customers and at the same time enhance their business potential online. One such strategy that most companies work on is to send SMS Messages to all their customers. Jen Comey with Textedly, “The cost of sending a text message is comparatively lower to other traditional ways of communication. Companies send messages in bulk to customers about their products and services often by hiring a reliable provider.”
SMS Provider
Hiring the services of a provider will enable you to set up your own high volume SMS campaigns by sending a text message to all your business customers. You can send your message to any number of recipients you want to. Most providers allow you to send either regular length or extended length messages of up to 918 characters. The best part is you can start a messaging campaign at your own convenience and as per your business requirements. Further, a provider will send all customer replies to your email address or in a spreadsheet so that you can download and review it later.
Bring in More Customers
Sending Sms messages in bulk can help in driving more customer traffic to your website. It also enables you to promote your company and its products directly to the customer’s mobile. Customers can also learn about the latest products and also know about the latest offers and discounts. Studies have shown that there is a 90% chance of customers viewing a text message sent by SMS. This not only brings in more customers to your website but also enhances your company’s overall productivity levels.
