sexy: (adj) marked by or tending to arouse sexual desire or interest

I have never seen or used a software application that in and of itself aroused my sexual desire. Combo boxes, regardless of how nicely they are done, are not sexy. Fancy charts and graphs do not turn me on. And I can assure you I have never fantasized about buttons (regardless of how big they are).

So those of you in marketing, please stop asking me to make software applications sexy! I can’t.

It’s true, some products are thought of as sexy. They may exhibit visual cues that resemble those of humans, they may have some relationship to sex itself, they may satisfy a particular fetish, or they may be associated with power and wealth. It’s not completely unreasonable to deem these products “sexy”.

But, Facebook is not sexy. Google is not sexy. Enterprise software? Not sexy. Beautiful, well designed, exciting, fun to use, yes. Sexy no.