READ ME
Trend: Contextual Instructions
Our tendency is to be like Jeff Noble’s handyman and ignore instructions altogether. But as Jeff can vouch–if you didn’t read the instructions you’re probably missing something. Still our tendency is to avoid them because they are usually confusing and lengthy. The thing is, they can be pretty useful if they are presented in a way that isn’t overwhelming.
Contextual instructions are an interesting resolution. They are hidden when there is no need for them and when needed they appear in bit-sized pieces that are easy to stomach. They also seem to entice user to read them since they appear based on some action the user takes. Normally when I look at instructions I go into 3-year old “I don’t want to eat my vegetables” mode, but when you come across nicely handled instructions, like the examples below, it’s like a Flintstones vitamins — painless.
Example 1:
Example 2:
Example 3:

eljefegrande
Sep 5, 2009
1:01 am
"Jeff Noble’s handyman and ignore instructions altogether"
hahaha… love it.
Kate Vander Ploeg
Sep 6, 2009
4:44 am
True story! The best part is, Jeff had to go back and fix it himself. Which required reading the instructions. And we all know Jeff hates reading instructions. I don't think he's much of a handy man either.